Realities of Digitizing PAYGo Operations in an Unbundled World

  PEG Africa Sales Agent, Juapong, Ghana. Credit: Martin Wright

PEG Africa Sales Agent, Juapong, Ghana. Credit: Martin Wright

Digitizing operations for PAYGo 2.0 providers seems like a no-brainer. After all, digitization can make operations more efficient, easier to track, and more cost-effective. But digitization is trickier in practice than on paper. Our recent work with PEG Africa, a leading PAYGo operator in West Africa, is a great example of the new opportunities and obstacles presented by digitization. Through building a smartphone app for in-the-field sales agents, FIBR helped PEG address a number of pain points that their agents experienced, improved critical data visibility to both their headquarters and agents, and strengthened PEG’s relationship with their salesforce. https://bfa.works/realities-of-digitizing-paygo-operations