What if We Offered Business Support to Small Merchants Over WhatsApp?

Micro-consulting to Provide MSMEs with Practical Advice

 Photo Credit: John Won

Photo Credit: John Won

At FIBR, we’re interested in the promise of micro-consulting, a new way of offering practical advice and know-how to address the specific challenges and aspirations small merchants face through a digital messaging channel. These micro-consulting services can be used by small merchants when they need in small, discrete blocks of time. Through digital delivery, the service can be availed at lower cost and over a larger scale than traditional consulting services. Read our post on providing business support to small merchants over WhatsApp.