Webinar

How Can Small Merchants Get The Most Out of E-commerce Using Superplatforms?

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Small merchants in emerging markets are increasingly adopting digital commerce to expand their customer base and market their goods and services on online marketplaces. These merchants are using digital platforms like Facebook, Twitter, Instagram, Jumia and WhatsApp to promote their businesses, sell their goods and services, communicate with clients and suppliers and to receive payments.

At FIBR, we have been researching superplatforms to determine their value proposition to micro, small & medium enterprises (MSMEs). What value do these platforms provide directly and indirectly to merchants? How are these superplatforms helping merchants to build and grow their businesses? Who are the merchants that sell online and what is the role of trust in these interactions?

Our latest research shows that small, informal merchants are using social media and messaging platforms such as Facebook, WhatsApp, and Instagram to advertise their business, market goods and services, and communicate with clients. The uses, interactions, and workarounds by micro, small & medium enterprises (MSME) in Africa to sell online through these platforms offer insights into 1) personas 2) needs such as for financing their business, and 3) product and service concepts that could help small merchants close gaps in skills, working capital, and business intelligence.

Join FIBR’s webinar and panel discussion to learn how merchants benefit from superplatforms and digital commerce. The webinar covers how merchants are using digital platforms and how superplatforms can better serve merchants.

When: 28th February 2019, 9am-10:00am EST

Meet the Speakers

Additional Reference

  1. Superplatforms Tumblr - updates from our ongoing research and thinking

  2. FIBR Superplatforms - a compilation of our work up to date and our research hypotheses

  3. FIBR Superplatforms Whitepaper - the seminal paper by FIBR that examines the rise of superplatforms and their potential in pulling users in Africa into formal and digital economies

How Unbundling of the PAYGo Business Model is Driving Market Expansion

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Just five years ago new entrants to the PAYGo market had to be vertically integrated: under one roof, they had to be a direct to consumer sales and distribution business, a consumer financing business, and proprietary hardware and software. But times have changed. The core enabling PAYGo technologies are unbundling into standalone offerings that were not previously feasible to sell separately. There are now dozens of PAYGo-ready solar products on the market, multiple PAYGo technology platforms that are interoperable with a range of hardware providers, and unbundled software applications for inventory, call centers, accounting, and even smartphone apps available on a service or subscription basis. These changes have made it easier than ever to launch a PAYGo business, sparking a second wave of PAYGo operators who are able to specialize and focus on more difficult markets, and create opportunities for intermediaries throughout the value chain. 

Join this BFA / GOGLA webinar and panel discussion on how unbundling is playing out, the opportunities and challenges it presents to second generation PAYGo operators, and what the future might hold. The webinar covers insights from BFA’s work in the PAYGo sector through the FIBR Project, experiences of a second generation PAYGo operator (PEG Africa) and a leading PAYGo platform provider (Angaza), and perspectives on the implications of unbundling on the sector’s growth and future technology and business model innovation. 

Hitting the Sweet Spot: What Do Small Merchants Need to Survive and Grow Their Business?

Photo Credit: John Won

Photo Credit: John Won

MSMEs (Micro, Small and Medium enterprises) need capital. They need startup capital, they need expansion capital and they also need working capital to manage their day-to-day operations. The small merchants in Africa that we’ve been researching at FIBR, these shopkeepers, need several types of financing to manage the ups and downs of a small and often informal, retail business. And yet, the offering between traditional and digital tech lenders is still missing the mark for the financial needs of merchants. How can we better design financial solutions that are relevant for the way small merchants manage their operations and finances to keep their business going and growing?

Join FIBR’s webinar and panel discussion on small merchants and what they need to succeed. The webinar covers our insights from designing and piloting a credit solution for merchants and our research on the financial ecosystems of merchants. Following, the panel discussion will help us explore the current challenges and realities that providers and investors face in closing the gap for MSME financing.

Meet the Speakers


Read Our MSME Blogs

Webinar: "Artificial Intelligence: Practical Superpowers," a New Report by BFA

Following the launch (May 16th) of the FIBR report, “Artificial Intelligence: Practical Superpowers,” we are hosting a follow-up webinar to present the paper and its insights.

As one of the first reports that looks at AI applied to financial services in Africa, this webinar is for fintech companies and FSPs in Africa, that might be interested or looking to move into AI.

By presenting insights from the report and having a panel discussion, we seek to create awareness around the real-use cases of AI for FSPs that can augment the ability of companies to do business better with AI-powered tools.

  • When: 6 June 2018, 9am-10:00am EST

  • What and Where: Presentation and panel via webinar

Panelists:

  1. Matt Grasser, Deputy Director of Inclusive Fintech | BFA

  2. Qiuyan Xu, Chief Data Scientist | Cignifi

  3. Andrea Ottina, Chief Business Development Officer | Access Tanzania

  4. Sheel Mohot, Partner | 500 startups

Moderated by Jane del Ser, Insights & Influence at BFA

 

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